If the majority of traffic that comes to your website leaves without completing the goals you desire, then its safe to say you don’t have a good conversion rate. But what if people come and leave your site from the landing page but completed your desired action? How is it possible to determine such conversions?
Simplified, you are getting conversion through bounced sessions. But it’s a bounced visit, so you probably have no idea how valuable these can be. In general, a high bounce rate is a pretty good indicator that your landing page isn’t relevant to users.
On the other hand, what if your landing page is relevant, but it continues to get 100 percent bounce rate because there isn’t enough information to satisfy your users? This particular situation is seen most often with blogs, publishing sites and news sites that was rich with content.
Why You Need an Adjustment
Think about it-People come to your website, digest its content and then exit from the landing page without browsing any further. Since Google Analytics can report the amount of time spent on a web page only when that user navigates to another page on the website, it’s almost impossible to say how time was spent on a particular page and if a 100 percent bounce rate is good or bad.
Through experimentation, we often try to determine if a landing page has a high bounce rate. If the answer is yes, then the consensus is that there must be something wrong with the page. But what if there is nothing wrong with your page and the bounce rate calculations are actually wrong?
Adjusting your Bounce Rate
Adjusting your bounce rate isn’t as difficult as it may seem. Even if you’re not familiar with coding, it’s simply a one-line alteration in the Google Analytics code on your site. Add setTimeout (“ga(‘send’,’event’,Profitable Engagement’,’time on page more than X minutes’)”, XXXXX) Be sure to your own tracking ID as well. This extra line just needs to be added to your current tag in order to set up an adjusted bounce rate.
Once you’ve implemented adjusted bounce rate, you might develop a different view of your content from an engagement perspective. Content that you perceived as having a high bounce rate may actually be fine.