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Using SEO to Promote your Business

SEO GazelleOur ThoughtsUsing SEO to Promote your Business
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Utilizing SEO, search engine optimization, services can impact your organization and lead to an increase in customers. The aim of SEO is to promote your business and lead it to the first page of Google, Yahoo, Bing and other search engines. Ultimately, you want to make sure your possible customers or clients can easily find your website when searching for it. However, in some cases it is best to either wait to participate in SEO or pair SEO with another digital marketing technique. Here are some guidelines to ensure your company is able to utilize SEO.

Ongoing Communication

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Have ample time to speak to the SEO firm. You can’t hire an SEO firm and then disappear. They need your input on the work they are completing. The company may have questions regarding the strategy or content. Not answering their emails or phone calls will prolong the campaign. Furthermore, you should always keep them in the loop with your business. They need information to be able to post ample accurate information that is relevant to your business. A lack of communication can impede the campaign and cause not much work to be done. Set aside some time to speak with the SEO consultants or designate an employee to interact with them weekly.

Be Patient

SEO is a long process that can take 6 – 12 months to see results. If your business needs visitors immediately, it is best to begin a PPC campaign. This can be done either in unison or prior to your SEO campaign. This will give you immediate results, but will not be as successful as SEO. SEO gains momentum over time and will improve with time. There is not a secret method to have SEO work quickly and companies that promise results in a quick period of time are being deceitful. There are thousands, sometime millions, of websites that your business must compete with for the top position. For example, when typing in “Affordable SEO” our business must compete with almost 3 million results (2,930,000). Companies that claim they can provide you with quick results may be preforming black hat tactics. These techniques often result sin a website getting banned from Google and becoming unsearchable. This may benefit you in the short term, but will inevitably result in your website being banned.

SEO is a Financial Investment

The most common mistake when businesses look for an SEO company is going with the cheapest price. Being frugal while seating for an SEO company can have a major impact on the success of the campaign. When done correctly, SEO is a very time consuming task. Many experts must research the company, its competitors, then preform onsite SEO and offsite SEO weekly, if not daily. Furthermore, they have to keep up with the ever-changing Google algorithms. In the past year Google has made approximately 16 changes to their algorithm. This means the SEO consultant must change information to relate to the new update. Inexpensive and cheap SEO companies will not devote the needed time to your website. Furthermore, prices may vary depending on the type of industry and comparing. National campaigns tend to be the most expensive, where as local campaign are not as expensive. This because more effort goes into a national campaign and there is more competition. The amount of keywords, industry of your business, and the state of your website all factor into the cost of SEO.

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