SEO can be a powerful tool in attracting potential buyers via search traffic. However, with the changing algorithms of search engines and increasing global competition, an SEO (search engine optimization) marketing strategy needs careful planning to be successful.
To keep in good standing with search engines, use a variety of relevant keywords and phrases in a natural way. Greater importance is given to headings and titles, so optimize these to include your best keywords. While attention-grabbing headlines are great for attracting interest, these can dilute your SEO efforts. Consider instead including them in images.
Google’s keyword planner can give you an idea of search popularity and advertising competition for each keyword. This can vary significantly from one country or region to another, making it a good idea to research keywords for each market. Simply add your choice of country and language to the targeting section of the keyword tool to refine results in this way.
Each word matters
The majority of online customer-business interactions still rely on text. From consumer reviews to product specifications, customers look for accurate written information when deciding whether to buy. The words a company uses also influence how trustworthy and reliable it appears to potential buyers.
Connect via social media
Social media has changed the way people interact with businesses online, bringing the personal element back into e-commerce. Make sure your business has an active account on the most popular networks for your markets, both at home and overseas. Alongside global sites such as Twitter, Facebook and Google+, include other sites that your customers use.
By including social media buttons on your site, you make it easy for visitors to share content. Not only do web users expect to be able to do this, but it also gives you valuable word-of-mouth advertising, making it a win-win.
Finally, for the smaller business, there are a number of options that allow you to explore e-commerce without making a large investment. Amazon and eBay both enable businesses to sell internationally, giving you time to discover whether it’s worth a more independent venture and where your best markets are likely to be.
Testing the market in this way can be a wise move. No matter whether your first steps into e-commerce are modest or ambitious, one thing’s clear: knowing how your customers search, what their preferences are, and where they communicate will all help you plan for success.