As Google gets more stringent with its penalties for everything from obvious link spam to having too high of a ratio of ads to content, getting a semi-annual or yearly site audit has become a business necessity. If you aren’t, you should be lest you get a surprise message from Google letting you know why your site visits have turned into an upside down hockey stick. But just what is a site audit? What kind of audit do you need and what should you expect in the final report of the person auditing you? What follows is everything you need to know about website audits.
What is a Site Audit? Site audits are, in the simplest terms, when you pay someone to forensically examine your site with tools and their eyes utilizing their knowledge and expertise to tell you what is good and what is not so good about your site. Below you will find the types of site audits.
Types of SEO Website Audits
There are many types of audits and they cannot all be covered here, but the most common types of site audits related to SEO needs are:
Site Health Audits:
Assessing general site health or when there is a site health issue such as a downturn in traffic or positioning of unknown causation.
Red Flag Audits:
Assessing a site for potential penalty issues. This should be part of a site health audit, but can be an audit unto itself.
Competitive Site Audits:
Analyzing your site gaps, in its vertical and among your competitors to see what opportunities there are for site growth. Some will use this as a time to copy what their competitors do, but this can be a risky strategy.
Conversion Optimization Audits:
Analyze conversion issues, which can be onsite or technical.
Negative SEO or Attacked Site Audits:
Analyze downturns in site metrics when we know a site (or thought very likely) has been attacked by negative SEO methods.
Penalty and Recovery Audits:
Analyze downturns in site metrics when a site is known (or thought very likely) to have been algorithmically or manually penalized.
Security audits for site vulnerability especially important in high-risk verticals and high value sites, but everyone should have one.
Making SEO wеb site аudіt a раrt оf the buѕіnеѕѕ road mар should bе оnе оf thе mоѕt important things fоr a соmраnу to take on. SEO аudіt еnѕurеѕ thаt thе соmраnу’ѕ SEO tactics are wеll wоrth the іnvеѕtmеnt.