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The Importance of Meta Descriptions

SEO GazelleOur ThoughtsThe Importance of Meta Descriptions
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When it comes time for a new business to develop their website there are so many things to take into consideration. SEO companies can help you get your website to where it needs to be , and everything that goes into a successful campaign. One of the main things that get overlooked are meta descriptions. Below you will learn why meta descriptions are important for SEO.

Once companies come to find that meta descriptions play a huge impact on your search ranking, it may compel you to write a better meta description.

image11The relationship between search engine rankings and the meta description can be easily described in four points.

1. The content does not factor into the search ranking algorithm.

2. User behavior is factored into the search algorithm.

3. Click-through rate (CTR) is part of the ranking process

4. The most important feature for improving click-through rate from search results pages.

Tips for writing killer meta descriptions

Be Descriptive. The language in your meta description should describe to the customer just what the page is about. In general terms, draw out the page’s content. If your potential customer is going to the trouble of clicking on it, he or she wants to make sure that the page really is about what they are interested in.

Be Persuasive. Great meta descriptions involve a touch of creativity and persuasiveness . Some SEO companies use a call-to-action in the description.

Inspire Curiosity. One of the most creative things you can do with your meta is to spark curiosity. By the time a potential customer finishes reading your description, they should be curious about what the page will say about the topic. You need to provide just enough information to explain what the page is about but not so much that it ruins the curiosity factor.

Use The Right Words. The keywords may not matter for search engines, but they do matter for potential customers.  In order to be compelled to click, the user needs to see relevant words. These words should be associated with his or her query.

Make Them The Correct Length. If you write a meta description that is too long, Google will cut your description short. The standard accepted length is 156 characters long. Unlike page titles, meta description cut-offs do not seem to be pixel-based in the same way that page titles are.

Lastly do not use quotation marks. Google will cut them off.

In the end, meta descriptions are still an adequate thing to focus on in SEO efforts. You should make sure that you aren’t neglecting them, meta descriptions are the only thing that is standing between a search result and a visitor.

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