The results contain many great questions, challenges, and roadblocks that SEOs face today with the difficulty to prove ROI. As I was reading the 2017 Moz Blog readership survey, a common thread stood out to me: there are disconnects on fundamental topics between SEOs and clients and/or bosses. Since I work at an agency, I’ll
Keyword Research: Keyword research is one of the most valuable activities in the search engine world. Proper research is very important, as ranking for the right keywords will make or break your online success. By doing the proper research, you will learn what terms and phrases to target with your SEO Campaign and what your
The world of the Internet is a world of instant gratification. When people are searching for something on Google or a different search engine, they want to find it as quickly as possible. This generally means that if a person wants to buy a specific products, they will usually buy it from one of the
Five years ago, marketing through social media was largely handled through conventional sponsorship measures such as banner ads and the like, and was almost entirely concentrated on Facebook. Times have changed, however, and the central mode of marketing via social media has shifted to a more mimetic, viral methodology. In addition, the range of social
At SEO Gazelle, we offer a ‘Free PPC ROI Check’. This service is popular with many of our prospective clients by highlighting where specific ppc campaigns are performing profitably while identifying areas for improvement. We’ve conducted many PPC account reviews over the years and believe that advertisers are making mostly five critical mistakes. One of the
There is a lot of chatter these days about using social media for SEO. We get clients telling us that other SEO firms claim that social media is the new SEO, but the truth of the matter is that there are significant obstacles when it comes to using social media in this way. Before we
Marketing and seo consultants often forget to stick to the core of what makes your seo campaign successful. Below we will outline just a few aspects of what makes many of our seo campaigns flourish. Remember: The Factors of SEO are Just Stepping Stones to a Successful Campaign! Step One is to create an online
When identifying bad "neighborhoods" for backlinks take your time and be thorough when making decisions. The tools available today has made it become easier with better online tools, larger link…
The results contain many great questions, challenges, and roadblocks that SEOs face today with the difficulty to prove ROI. As I was reading the 2017 Moz Blog readership survey, a…
Many times you wake up to a serp showing multiple rankings have dropped or Ranking Poorly and you don't know why... Maybe your analytics reporting shows a drop in traffic…
What is a Preferred Domain? First let's understand what a preferred domain is exactly. Your url/domain name can start with https://www. or without (Https://. domain). A preferred domain is a domain…
Survey: 43% of marketers say 75% of their content isn’t being consumed. A new survey from BrightEdge on the future of content and search marketing exposes some interesting contradictions between what enterprise…
Google's content removal policy has been updated to include medical records. This goes on a very short list of content that Google will remove from search. In a recent update Google…
For more than two weeks, Internet searchers who rely on Google for quality results to their queries missed out on the longer and more comprehensive content provided by In-Depth articles. The…
Having strong online visibility is vital for your website's success, and using search engine optimization techniques is the best way to increase your site's visibility. You can use many SEO…
If the majority of traffic that comes to your website leaves without completing the goals you desire, then its safe to say you don't have a good conversion rate. But…
If you've looked around the Internet, you may have found some reference to meta descriptions no longer being necessary in the world of SEO and search engine placement. That, however,…
