Social media marketing content success isn’t easy and it takes consistency. Here are some tips to get you started on your way to a great social media marketing content strategy.
Create great content
Good content not only builds your online community, it establishes you as the leader in an industry — the expert everyone turns to for guidance. Plus, content is now the strongest signal to Google that your website is relevant, valuable, and current, which means you’ll show up first in related searches. Content marketing IS the new SEO.
Sharing your content
Having great content doesn’t help unless you’re able to share that content in a way that engages your target audience. Share your content (both created and curated) across multiple social media platforms (Facebook, Twitter, LinkedIn, Pinterest).
But, sharing isn’t enough. You have to get your message across by getting users to share, like, and comment on your content, which allows your content to show up on their newsfeed where their friends (who are also likely in your target audience) see it.
Modify the content you share based on the day and time your target audience is likely online to see your updates. Also, pay attention to how folks respond to different types of content sharing. For instance, on Facebook, users likely respond better to a big image with a little text rather than text only. On Twitter, links to better. Don’t get lazy and share your content multiple places by linking the two platforms together. It used to be very common for folks to automatically share their Twitter posts to Facebook, but that’s considered poor sharing behavior now.
Acknowledge folks who engage with you
Social media marketing content isn’t all about YOU; it’s about THEM. You need to acknowledge the people who help post comments or share your content (through engaging with your content). A small thank you goes a long way toward encouraging them to engage with you again.
See what competitors are doing
Since you’re already listening, how about listening to what competitors are saying, as well. Sure, you don’t want to be doing a bunch of “me, too” posts, but if they’ve hit on a topic that seems to resonate with readers, you might piggyback on their idea. After all, they say imitation is the sincerest form of flattery.