Social Media has gained importance over the past ten years. It is no longer used to keep in touch with friends; it is an important tool in promoting your business. With over 1 billion people on social media sites, many people use this website to read reviews, find information, and locate popular businesses. You can gain website traffic and increase your potential client base through social media sites. Instagram is a powerful tool for telling a visual story about your brand.
In 2012, Instagram’s purchase for $1 billion by Facebook was considered crazy at the time, but with more than 300 million active users it has grown into the most popular social platform for sharing photos. Businesses can use Instagram as a tool for sharing their brand and even updating them on new products a behind the scene look at their business. In order to keep customers in the loop about your brand you need to make sure you are telling a story, using hashtags and sharing high quality images.
Tell a Story
When telling your story you need to make sure that you are sharing photos that contain your product , brand story and customers. It is also very important to come up with certain brand messaging that will reach out to your target customers.
Hashtags are extremely important to getting your brand out to the people looking in your industry. Hashtags are just another way to follow conversations within your industry and discover customer that would be interested in your product. One of the rules for posting is to make sure that you keep the post short, sweet, and consistent . Instagram allows you to be able to search for people who are already talking about your product and have a large following in your industry. This will also help you classify Instagram followers within your industry and you can being to grow your Instagram following.
Share High Quality Images
Lastly, you want to make sure that the your pictures you are sharing are high-quality images . Even though Instagram does allow all types of filters for your photos do not rely on them to make your pictures beautiful. There are all sorts of third party apps out there that will be able to edit your photos and make them beautiful. For example, AfterLight is a great app for you to use to edit your photos. You want to make sure not to overload your Instagram with to many pictures you want to limit your post to about 2-3 a week.
In, conclusion there are so many different social media sites that you can use to tell a story about your brand. Just make sure that you are using the one that fits you the most , and will give your company the most reward.