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Why your Ranking is Important

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Being on higher ground often gives us an amazing view, and while the road up was quite a challenge, it all pays off in the end. Converting this into SEO language, standing on the higher ground means having a better overall look at the data, that affects your results. While analyzing SEO effectiveness, you should

SEO for Ecommerce

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How can you sell anything if customers can’t find you? SEO, which is short for Search Engine Optimization, is really important for your ecommerce store. In a nut shell, SEO is the process of improving the visibility of a website or online store in search engines. Why is that important? Because the higher you rank

PDFs and your Marketing Strategy

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PDFs are one of the most widely used, yet under optimized elements of a huge portion of websites.  All too often, I see websites using pdfs in situations that would be much better served taking the extra time to create a new website page. PDFs are crawled and indexed in much the same way as

Are you Ready for the Holidays?

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People often roll their eyes when they see their neighbors hauling out the Christmas lights in October or bristle at the thought of hearing Christmas songs on the radio in November – but for marketers, preparing for the holidays early is essential. If you don’t want to get left behind this holiday season, we’ve already

Why you Should be Using Google + to Market your Business

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As you may know already, Facebook and Twitter are most certainly the frontrunners in the Social Media world, but just because they’re the most used doesn’t necessarily mean they’re the most valuable. If you’re going to do anything right, you should definitely start by understanding the importance of Google+ and what it has to offer

Creating Great Landing Pages

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No matter how great of a designer, marketer, or copywriter you are, your website is never going to convert as well as it could. Why? It’s because you are trying to create a generic site that is supposed to convert well for all types of visitors. The issue with that is not all visitors are

Google Analytics

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Google Analytics is one of the easiest ways to do this, and is especially helpful for the eternally busy small business owner or the on-the-go blogger. It allows you to access both general statistics and minutiae in detailed, comprehensive reports. And of course, it includes all the basic specs, like how many visitors you’re getting,

Helping your Online Reputation

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Nowadays that reputation is increasingly informed by what people see online. Use of the yellow pages is going down. Google is way up. People ask for opinions on Twitter before they would pick up the phone to get their best friend’s opinion. So while you used to invest resources to make sure your business cards,

Making your Social Sites SEO Friendly

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Let’s face it, with Google+ being the Google’s own social arm, Facebook and Twitter are obviously at a disadvantage when it comes to how well their profiles and posts/updates/tweets place in search rankings. If you figure that it’s all about Google’s bias for its own service though, then think again because the high correlation between

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