The web continues to evolve at a rapid pace as more and more people join and search become continuously more sophisticated. The new concept of the Semantic Web is becoming a reality as words, images, audio, commerce and like ideas flow together in the same way that speech does. This onsite SEO is a powerful, yet more authentic way to grow traffic and increase the interconnection of the web.In the old days, search engines simply ranked pages by how many links they received. Internet marketers took the cue and set about creating link farms throughout the web, just to drive up a page’s popularity, even without genuine public interest. Internet marketers used that technique to artificially attract traffic to their sites which they hoped to increase sales. Link farms proliferated throughout the web.
Today, the story is much different. Google, Bing, Yahoo and other engines no longer prioritize links just for the sake of links. For that reason, the proliferation of click/link farms has ended. Instead, original quality content and semantic links are now more valuable and important to the search robots.
The search engines take advantage of the semantic web, where content logically flows from page to page across the internet. For example, a site that starts with discussion about fitness, includes a video on training techniques with semantic tags, moves on to pictures with semantic tags of runners and ends with a call to action to buy a pair of Nike running shoes will be rated much higher by the search engines than a blank page with a link to the buy button in Nike’s shopping cart site.
The natural flow of content is called the Semantic web, and the individual pages are Onsite SEO. Onsite SEO deals with site structure, headlines, text, layout, links and other content that fits naturally with each other, just like language.
In the future, the Semantic web will continue to grow more and more popular, shaping the pages and links of everything we read on the web. Furthermore, it will integrate more social cues such as Facebook and Twitter references. When these are combined, the content proves to be much more useful to the reader and is justifiably ranked higher in search results.
Overall, the Semantic web induces changes in SEO continue to rapidly change the internet. Marketers that keep up with these changes can take advantage, improve their positioning and succeed in the new Internet and search engine algorithms that will be including more semantic aspects.
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