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“Pest Control” For Your Website!

SEO GazelleOur Thoughts“Pest Control” For Your Website!

When most people think of pest control, they think of their homes, but as any computer expert will tell you, you should also be thinking about your website! Your website is your home on the Internet, and when people use it, whether it is on their computers, their tablets or their phones, it needs to function beautifully. What steps do you need to use to make sure that your website is free of “bugs”?

Update Your Plugins
regular website updates are neededAt the most basic level, a plugin is just a pack of codes or software that allows functions on your website to be easily installed or added. Perhaps the plugin counts your site visitors, or maybe it plays videos or audio for your interested viewers. What you need to remember is that these plugins do have security packets that go out of date, and when they do, you are going to start having compatibility or security issues with your clients. Always remember to update your plugins manually, via the ftp process or the update link on the plugins main area of your website; automatic updates tend to update your plugin to something that is still in beta or a little buggy.

Remove Excess Coding
How long has it been since your website was edited for clarity and efficiency? If you originally coded your website years ago with just php or html, things have moved on, and excess code gets in the way and eats up memory like you wouldn’t believe.  Many clients we find are on cheaper hosting accounts which limit the amount of bandwidth or information your server will send/receive in any given month.  When your website traffic increases due to Quality SEO by appearing higher in the search results your website bandwidth will exponentially increase.  So, It’s worth your while to have your website checked or to check it yourself for code that is not necessary but runs in the background. Many tasks like java scripts, css, and target links can be often simplified into one line of code or one reference file!

Wordpress Plugins

WordPress Plugins

Link Check!
Every few months, take on the tedious task of clicking all of the links on your website, ensuring they are taking your user to where they need to go. If you have spent any time at all on the Internet, you know how irritable it is to deal with dead links, or wrong links! A dead link should be re-directed or eliminated, while the dead link should be updated to the right destination. Think about this as just basic cleanup and maintenance, something that will keep your website in good order over time and while maintaining it’s reputation with the major search engines.

Website Maintenance is like Pest Control

Website Maintenance is like Pest Control

Test Your Browser Compatibility
When you are someone who is invested in making sure that your website can be seen by everyone, check it for browser compatibility. Download all of the major and minor browsers (Internet Explorer, Safari, Chrome, Firefox, and Opera) and make sure that everything is showing up well for you. Similarly, make sure that your website is smartphone compatible as well. Doing this can save you customers in a big way.

Keep It Current
A website that does not accurately reflect you and your services is something that is actively hurting you. Part of good website sanitation is keeping it current and making sure that it tells the customers what they need to know about you. Update your products when it changes, your “About Us” and your policies page. The last thing you want to do is to give anyone a wrong idea because you did not update.

Clean Up Your CSS Files
Over time, your CSS files are going to get redundant. If you allow this to go on too long, they are going to get bloated and they are going to slow your website down in a very significant way. There are several tools online that you can use to check for redundancies, so do what you can to sanitize your site in this way.

Your website is not something that you can simply put up and set aside. It is a work in progress, and it should be a current reflection of who you are and what you are capable of!

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