As most of you know, Google does take into account your physical site when determining your rankings. It’s not just links anymore, and that is a good thing for the people and business’s that are legitimate and doing the right thing. It’s going to get harder and harder for low-quality, old content, thin, spammy, and MDA (made for advertising) sites to rank in the future if not already. Below are some of the most important On-page SEO Tips.
Page Load Time
This now more than ever is very important if your trying to achieve page 1 ranking for your site. When Google crawls your site it needs to be fast and easy to navigate through. IF they try to crawl it and it gets stuck for a few seconds you better believe your losing points. Some of the most common items that cause this are WordPress Queries (Database), Plugin’s, & Images. You can use Pingdom Tools to check your page load time, as well as their DNS Health Test. Another great tool is GTmetrix, which uses Google’s Page Speed and Yahoo! YSlow to test the performance of your site. They then recommend how to fix these issues. There is also the option to use Google’s Page Speed Analysis Tool.
Your Page Title (Title Tags) is what shows up on the first line in the search results. This should be set to the Primary Keyword you are trying to rank that page for. When doing this it has been known to sometimes give a couple page bump in the search results, and recently we did this for a client and they went from page 3 to page 1. If you have not implemented this, do it now!
The Headings are still valuable, and they go from H1 to H6, while H1 is the most important. This tells the search engines what your page/post is about, and this should be your primary keyword. By default, most WP Themes use your post title for this, but you can define them in your editor or .php file.
Very simply, this is linking to another page on your site like this – SEO Gazelle Linking to other pages on your site is a necessity, and if done right can give back ten-fold. Make sure to use the right anchor text while doing this, not using “click here” or “visit page” as the anchor. This not only tells Google what the page is about, but informs your readers where the link will take them. Also, there should never be a dead end page. This is a page that has no internal links on it, thus causing the crawler to stop. There should be a never ending cycle of internal links, causing Google to go from page to page to page, and not creating a dead end.
Most of us know that updating your site frequently is like eating breakfast, you have to do it. Google likes to see sites that add new content on a regular basis, rather then site that has not added or updated anything in a long time. A lot of business owners added a blog to their site for this purpose, because it might not be ideal to change their main pages. While that might be necessary at times, it is not good to frequently update an already published page. Google likes to see action on a site, not stagnant pages.