When starting your own business there are so many things to take into consideration, one of the things is how are you going to be able to market your business without breaking the bank at the same time . If you are looking for a way to spark your creative energy through marketing look know further. Here are a couple marketing strategies that can help you become a more inspired strategic thinker.
Collaborate With Influencers
You want to be able to reach out to a new clientele and bring more awareness to your industry by working together with one of the top performers in your industry. For example Lowe’s allowed top designers and mom bloggers to take over its Instagram account for a few days at a time. Allowing these designers and mom bloggers Lowe’s was able to expand its brand to a whole new audience.
Let Customers Interact
It doesn’t matter what you’re offering or selling customers want to relate with your company, and even interact with other customers. According to inc.com American Express connects small business owners to each other and helpful resources through its OPEN Forum.
Get Employees Involved
If you can get your employees involved in the marketing experience they can be your biggest advocates for your business or product that you are selling. Once, you get your employees involved in the marketing the sky is the limit.
Don’t Forget About Existing Customers
It is extremely important to get new customers to build your business, but you don’t want to neglect the customers you already have. You can set up a referral program for the existing customers you have giving them something extra, and to make them feel like you value them, and also gain new business in the process.
In conclusion , coming up with new marketing ideas can be very stressful and raise some frustration. You need constantly use your creative energy and build a strategy to build your business through marketing and don’t be afraid to lean on your employees and existing customers.