In a society were technology advances everyday it is no surprise that you can watch tv, pay your bills, track your exercise and even connect on social media all from your smartphone. Smart phones have given us the opportunity to be able to connect to people all over the world. Smartphones are also changing the way that we interact as a society. Everything we do can be done by our smartphones. That is why consumers need to be make sure that their websites are mobile friendly.

If your website isn’t considered user friendly you could be losing out to your competitors. Consumers are more likely to return back to the search engine and find a website more compatible to their smartphone. According to Google 61% of visitors to your site are more unlikely to return to a site they had trouble accessing from their phone . Causing 40% of these users going to you one of your competitors sites. Below you will find the two ways that google is making sites mobile friendly and how it proves to be a ranking factor.

Mobile-Friendly Labelling

In order for consumers to see your site as mobile user friendly  google is adding an additional line of text on the users search highlighting it as “mobile friendly.” With Google highlighting your website to be mobile friendly it makes your site appear more suitable for users using their mobile to search the web. In order for your site to get the label from Google as mobile friendly  your site should do the following according to Google.

Avoid using software that is not common on mobile devices (ex. Flash)

Use text that is readable without zooming

Size content to the screen so users don’t have to scroll horizontally or zoom/pinch

Place links far enough apart that the correct one can easily be tapped.

Mobile-Friendly as a ranking factor

If your website is providing a bad experience for mobile users Google is penalizing sites by lowering their position in the mobile search results. The advantage of having a good mobile friendly site is that Google is giving your webpage a positive ranking which will higher your position in the mobile search results.

In conclusion, the more mobile friendly your site is the better ranking, and more mobile traffic your website will receive.