Owning a small business in this economy is a challenge. However, there are many tactics in place to help these businesses prosper. Utilizing SEO, search engine optimization, services can impact your organization and lead to an increase in customers. The aim of SEO is to promote your business and lead it to the first page of Google, Yahoo, Bing and other search engines. Ultimately, you want to make sure your possible customers or clients can easily find your website when searching for it.
One of the main steps in SEO is having an informative meta description. Meta description are the description that is shown on a search engine page. With 85% of websites discovered through a search engine, having a valuable meta is what will lead potential clients to your website. There are five main guidelines to remember when writing a meta description; Be descriptive, persuasive, length, curiosity and wording.
When writing a meta description being descriptive is key. You want the client to know what your website is about. When an individuals is looking for a website to visit they look at thereat description to understand wha the website can offer them and if its related to what they are looking for. Being descriptive is just as useful as the summary on the back of a book. It lets you know what you are getting into. Having a persuasive meta description is imperative. This allows you to persuade people that your website is worthwhile, credible, and what they are looking for. A call to action is often successful in leading people to a website. When writing a detailed description, it is important to remember that you want the information to create curiosity. This is most important for pages where you provide clients with potential information. Lastly, a lengthy meta description will get cut off at 150 – 160 characters. The ideal length is approximately 156 characters.
In addition to meta descriptions, in recent studies it has been shown that videos are an instrumental method of reaching new consumers. YouTube reaches more US adults ages 18 – 34 than any cable network. Youtube videos can be embedded on your business website, your business’s social media website, and also viewed on youtube.com. Before you create a video, you need to determine what your goal is. There are four types of videos that can be used to promote your company, brand, product, instructional, and advertising.