As a business owner with a website, you’ve already recognized the importance of using the Internet for your online visibility and marketing. But, you may be wondering why your website hasn’t given you the ROI you were hoping for. Here are 5 steps to help you get the most out of your investment by increasing conversions:
Get them There
The first step in increasing your conversions is getting more potential clients to see your site. This is possible with a strategic search engine optimization campaign. A well-optimized site will drive the right people to your site. By getting more relevant and targeted traffic, you increase the likelihood of conversions because the people coming to your site are already interested in the products or services you provide.
Keep them There
Good SEO must be accompanied by good Web Design. Since Internet users spend only a fraction of a second determining if your site is worth staying on, it’s a good idea to invest in a professional-looking site that grabs attention and accurately reflects your company’s image. Additionally, your design should incorporate the most important information at the top of the page, above the fold. If a person can’t quickly and easily find what they are looking for, you will lose them. User-friendly design is essential.
Give them Confidence
Establishing your credibility is imperative if you want people to contact you, buy from you or share their personal information with you. Professional web design helps with this because it shows that you’re invested in your company. Also think about including testimonials, references and trust seals (i.e., privacy seals, business validity seals, business verification seals, hacker safe seals, industry leader seals, etc.) on your site to give people confidence in the legitimacy of your business and the service you provide.
Tell them what to Do
Don’t assume that people will know what to do when they arrive at your site. Ask for the action you want them to take (this would fall into the category of important information you should include above the fold). Equally as important is making it easy for people to take your desired action. Your call-to-action needs to be well-crafted and strategically placed for maximum effectiveness. All of the copy on your site should direct people toward the action you ultimately want them to take.