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Insight on Keyword Research

SEO GazelleOur ThoughtsInsight on Keyword Research

Keyword Research:

Keyword research is one of the most valuable activities in the search engine world. Proper research is very important, as ranking for the right keywords will make or break your online success. By doing the proper research, you will learn what terms and phrases to target with your SEO Campaign and what your consumers are searching.

Search Engine Optimization is not only about getting visitors to your site, but about getting the right type of visitors to your site. With the right keyword research you have a better ability to respond to changing market conditions, services, and content that web searchers are actively seeking. “Money Phrases” is often used to describe the keyword phrases that generate the most profits for a company in a niche market, these can be long tail or short tail but are always high converting keyword phrases.

When Looking At Keywords, Ask Yourself:

– Is the keyword relevant to your website’s content?

– Will searchers find what they are looking for on your site when they search using these keywords?

– Will they be happy with what they find?

– Will this traffic result in financial rewards or other organizational goals?

Check The Search Engine Yourself:

Take a moment to look at what websites are already ranking for your desired keyword. This will give you valuable information about your competition, and how difficult it will be to rank for these keywords. Also make sure to take a look at the ads that appear. If there are multiple search ads, your keyword has a high value to it. This key term is profitable and a conversion-prone keyword, thus – the ads.

Utilize Longer Tail Keywords over Short Tail Keywords:

When most people think of searching for keywords they will try for the shortest keyword phrase. This is often an easy way out when completing research for a company, and not the best practice for yielding a strong ROI. For example a company may have a high goal for the campaign, but you also understand that they are expecting a quick result. Going after a strong 2 word phrase is not the ideal situation for the company because they will be looking a longer period of time to gain the authority for the competitive keyword phrase and may quit the campaign before yielding the results they’re expecting. Instead I would research longer tail keyword phrases that will show results and targeted traffic to the website, allowing the company to gain some ROI before venturing into the highly competitive keyword phrases that may take longer to accomplish then they are willing to wait. This type of perspective utilizes the understanding of keyword trends, ad intelligence, keyword difficulty, and keyword estimated volume which will keep your client base successful and moving in the right direction. A strong statement that is heard often by our team is “What are my chances of Success with the campaign” this is a hard question to come right out and answer but if you have followed the key points outlined above you will be able to analytically provide them the right answer.

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