The H1 tag has been a component of SEO for some time, and we are still finding it useful as a factor in on-page optimization. Search engines use this piece of code to better classify the topic of the entire page, and recent testing (or retesting, since it has been tested in the past) shows that the H1 is still worth including, even if it means paying for extra coding or programming.
Here are some more tips about dealing in H1 tags:
Don’t match up the H1 tag and the title tag
Both tags are very important, but if they are identical you risk an over optimization filter. Similarly, your inbound link anchor texts should also not match the H1 tag precisely.
Only use one H1 tag per page
There are H2, H3, H4, and other tags that can be used, but each page should only have one main topic. Too many H1s on a page will just water down the page’s search engine value.
As the code implies, H1 goes first
Don’t put an H2 before an H1, and whenever possible your H1 should go above the other text on the page.
The H1 tag should include the page’s keywords in a way that helps the user
Search engines are getting more and more intelligent, and user experience helps define a page’s value.
Every page should have a unique H1 tag
Some software platforms will automatically put a company name in the H1 spot, but this does nothing to describe each page’s unique content. If you have a shopping cart system with thousands of pages, you can put the short product description in the H1, but then you should try to make sure it doesn’t precisely match the title. This may require some creative programming. Identical or substantially similar H1 tags on different pages can cause “keyword blurring” which is also not good for search engine rankings.
Making recommendations on H1 tags may seem like old advice to seasoned SEO professionals, but we have seen several cases where the addition of an H1 tag improved search engine rankings. In some cases (like in shopping carts or sites built with content management systems) the H1 was removed or deliberately omitted because it would have matched the title tag. If you have built your site with a CMS, you may want to check with your vendor to see if a plug-in or update has fixed this problem.
Given that SEO involves making a lot of small changes to improve your website’s value in the search engines, the H1 tag can definitely have a positive impact for sites that may be lingering in the search engine rankings. By ensuring that your site has proper H1 formatting on as many pages as possible, you may notice a positive impact in a very short amount of time, especially if your other SEO initiatives are already in process.