As a business owner, you may be at the point where you want to open a store on your own website. When it comes to e-commerce platforms, there are many options available to help you sell your products and begin making a profit. Among the common options are Magento, Opencart and WordPress. Explore the features of each and determine the one that you feel best suits your business needs.
Magento is an open-source e-commerce platform that was first published in 2008, with varying price points ranging from free to premium. Themes and templates are available to allow for page customization, and plug-ins are available to increase functionality. The software allows users to host multiple domain names in one control panel. It has significant SEO resources, allows custom URLs and integrates with multiple payment interfaces.
Like Magento, Opencart is also an open-source e-commerce platform. The software is free and easy to use, but it does have its limitations in comparison with Magento. It does not allow custom URLs and is limited in regards to SEO. Still, Opencart is a great resource for those just starting out. It can help you quickly install a store on your website with minimal cost and a user-friendly interface.
Wordpress is one of the most popular content management platforms. While typically used for blogging, it can also be used to run an e-commerce store. While WordPress is not an e-commerce platform in itself, there are many plugins available to turn your WordPress site into an e-commerce site. Because WordPress is so popular, you have many more options to choose from. Such plug-ins include WooCommerce, which is one of the most popular e-commerce plug-ins. Other plug-ins include WP eCommerce, MarketPress and Cart66 Lite.
Magento is more robust than Opencart because it can be tailored to suit your needs. WordPress gives you countless options because of the choices for multiple e-commerce solutions. When it comes to which one you should choose, there is no one correct answer. Most options will allow you to get up and running within a day. You must evaluate software based on the number of products you have to sell, your budget, how much control you want over the interface and the type of functionality you will need. With both free and paid options, any business can turn their website into an e-commerce store and start making money on its products.
If you have any further questions please contact us today, we love to help develop from the ground up the solution to get your business selling services or products online.