Selecting the Right SEO Company is so Important and can be very difficult. Below are a few reasons that hiring the right company can really have an affect, either positive or negative, on your business’s long-term and short-term goals:
Organic traffic and PPC
It’s true. With great SEO you can not only drive traffic to your website, but you can actually make sure that the correct, targeted traffic is being directed toward specific pages. This means that with good SEO you can make sure those that are at the beginning of the buying cycle are seeing your blog content for research, and those that are ready to buy are naturally led to your high conversion pages. This will help ensure that all of the traffic coming to your website is actually significant because you’re doing something meaningful with that traffic.
Pay-per-click campaigns (PPC) can also be much more expensive in the long term versus an SEO campaign. PPC is designed to give you instant gratification and results, so it’s great if you’re testing new pages and headlines or need a quick boost for a promotion or to get your company started, but SEO is the strategy you want for the long term. I highly recommend checking out this article that tells the story of a small business owner who profited much more from organic results than paid.
Hiring a reputable SEO Company
SEO is a slow process at first, but the nature of SEO is fluid. In practice, it works much like a domino effect. With the right foundations in place, your visibility and page views will only continue to grow. The more content you have out there on authoritative sources, the better chance you have of earning natural links, the better chance you have of improving in organic rankings, and so on and so forth. It’s all about creating that perfect marketing plan with the future in mind, which you can learn more about here. In the end, a reputable SEO company will help you lay this foundation so that their work transcends across the web to consistently bring you SEO success.
Best practices in SEO are constantly changing
This is a huge reason why hiring an SEO company can make a big difference. SEO isn’t simply creating a strategy and then sticking with the practices. Google is constantly making announcements and algorithm updates that change SEO best practices, and if you don’t keep up you could find yourself falling behind with no idea why. It’s the job of an SEO company to keep up with these changes and make sure that your methods are current. In the end, websites with poor or outdated SEO strategies will fall behind their competition and could risk being penalized, even unknowingly.
If you make any mistakes in SEO or are on the wrong path, it could take even more time and money to dig yourself out of the hole that’s been created