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On Site vs Off Site SEO

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SEO is the art of optimizing your website to for search engine friendly and getting a good search rank for various keywords. But there are two major categories of SEO named On Page SEO and Off Page SEO. In past we have published several posts related to SEO. This article is all about the types

Increasing your Rank

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Google is notorious for not giving us the exact algorithm of how they rank websites. Sometimes they give hints as to the metrics they use, but in some cases these pronouncements can be confusing or contradictory. Most of the time, they just tell website owners to basically not to worry about SEO and that their

Improving your Meta Description

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Owning a small business in this economy is a challenge. However, there are many tactics in place to help these businesses prosper. Utilizing SEO, search engine optimization, services can impact your organization and lead to an increase in customers. The aim of SEO is to promote your business and lead it to the first page

Blogging to Boost SEO

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Are you looking to boost your website’s rankings in search engines to drive organic traffic? If so, search engine optimization (SEO) is what you need. A well-rounded SEO strategy entails keyword research, website optimization, content generation, back linking and more. However, one surefire way to get search engines to notice you is, you guessed it,

Local vs National SEO

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These days, everyone is going local. People want to deal with companies that are located in their respective geographic regions, giving rise to local SEO’s exploding popularity. Depending on your company’s goals, you may find that adopting a local SEO strategy is more appropriate.  Going local is more than just a trend, it’s a movement.

On-Page SEO

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As most of you know, Google does take into account your physical site when determining your rankings. It’s not just links anymore, and that is a good thing for the people and business’s that are legitimate and doing the right thing. It’s going to get harder and harder for low-quality, old content, thin, spammy, and

Small Business Marketing Strategy

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A key component of any small business’ marketing strategy is to be effectively positioned within search engine results. And you can do this with content that you influence. As well as the many complex and detailed strategies search engine optimization can involve, there are a few simple and effective ways to boost your rankings and

The Importance of Title Tags

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There is an overlap between usability and Search Engine Optimization as to what techniques can be applied in order to optimize the title of a web page. Thus, I have compiled the following list of guidelines which, if adhered to, will make your web pages both useful and SEO-friendly Place your keywords at the beginning:

The Importance of Link Building

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One of the most important aspects to having a high ranking, highly frequented website is link building. Link building is when your websites url is found on other websites. Essentially, having your url on another website links your site to another sites visitors. For example, a tourist site may have the link of a popular

The Importance of Inbound Marketing and SEO

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Inbound marketing is the practice of online marketing that deliberately uses a combination of search engine optimization (SEO), various social media channels, and blogging to publish content that people will seek-out, find and engage with.  The concept of Inbound marketing was first introduced to me by HubSpot, and from their founders’ latest book, Inbound Marketing.