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Using Facebook to Boost SEO

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If you are wondering how to get the most out of your Facebook business page, you are not alone. With over 1.440 billion monthly active users, the social network is attractive to businesses across the globe. While some businesses just have a Facebook page for the sake of having one, you can learn how to

Website Speed & SEO

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Your webpage looks great. You’ve optimized your keywords and you consistently update your content; so why isn’t your website ranking higher in search results? The trouble could be with your website performance. That’s right, Google and other search engines might be penalizing your site for how quickly pages load. Google’s thought process is easy to

Adding Billing Information to Google Adwords

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THE FIRST STEP TO ADDING BILLING INFORMATION: ~ Once your have logged in to your Google Adwords Account, navigate to the “gear” button located at the top right of your screen near Google’s notification icon: THEN FOLLOW THE PROMPTS TO ENTER IN YOUR BILLING INFORMATION AS THEY APPEAR: ~ Select where your billing address is located. ~ Then enter your

Writing a Successful Meta Description

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What are Meta Descriptions? Similar to Title Tags, they are a vital part of the Meta Tags, placed within the HTML of your website. They are used to provide information on each page of your website, which is viewable by the public, and by search engines like Google. Google then uses this information to assess

Backlinks and SEO

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With all this talk about keywords, I feel I have been leaving out another super important key to SEO backlinks.  I know you have heard the term, but what are “backlinks”? Backlinks are links on other sites and blogs that are directed towards your shop or blog. Another common term for backlinks is inbound links

Organic Search vs Paid Search

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Many business owners don’t understand the difference between paid search and “organic” search, and as the Internet becomes the primary marketing service for nearly every business — large or small, national or local — understanding the difference will be critical to business success. The “difference” is in more than the type of online marketing businesses will

Online Marketing Strategy

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Each year at least 100 million Americans purchase good from an online retailers. The online retail market is one of the fastest growing online industries and also one of the most competitive. Getting your website noticed among the multiple various online market website is optimal for their success. One of the key methods in marketing

Content Marketing and SEO

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Content is the core of search engine optimization.  After all, without content what is there to optimize?  In order to be found for specific industry related keywords, you need to publish content throughout the web that includes those keywords.  Below you will find tips on how to improve your SEO content. Commit to It Content

Getting your Ecommerce Site Holiday Ready

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With the holiday season upon us, retail and eCommerce outlets strengthen and build up their operations, to prepare themselves for one of the most profitable times of the year. With more than half of consumers in the United States planning to make at least some of their purchases online this holiday season, eCommerce operators are

Facebook Ads vs Google Ads

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Facebook has received a lot of media attention recently due to its advertising opportunities for small businesses. Advertising on Facebook has different advantages and a completely different approach than Google advertising but both are needed to create an overall online brand presence for a startup or small business. There are a lot of differences between