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H1 tags and SEO

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The H1 tag has been a component of SEO for some time, and we are still finding it useful as a factor in on-page optimization. Search engines use this piece of code to better classify the topic of the entire page, and recent testing (or retesting, since it has been tested in the past) shows

Social Media Content Marketing Strategy

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Social media marketing content success isn’t easy and it takes consistency. Here are some tips to get you started on your way to a great social media marketing content strategy. Create great content Good content not only builds your online community, it establishes you as the leader in an industry — the expert everyone turns to

PPC and Content Marketing Strategies

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Sometimes when a client comes to us for advice on their online marketing, they ask whether it’s better to invest marketing on Pay-Per-Click (PPC) advertisements, or in content marketing strategies. The truth is this: There really shouldn’t be an OR there. Good PPC strategies can enhance the effectiveness of your content marketing. However, without good

Tips to Writing a Meta Description

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If meta descriptions are used in the right way, you can improve the number of clicks from Search Engine Result Pages (SERPs).  What is a Meta Description? A meta description clearly describes the content of a particular page. Very often they are used on SERPs, in the form of a small preview snippet for the

ROI on Local SEO

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You’re paying good money to a search engine optimization (SEO) expert or taking your own valuable time to do it yourself, so how is SEO paying off for your local business? We’re talking about actual people coming to your site and turning into leads for your business. Here are ways to check the ROI on

Benefits of a Mobile Friendly Website

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Having a mobile compatible website is on of the most important aspects of you online presence. Considering that 90% of Americans have a cell phone and most have internet on their phone, it is imperative that your website in mobile compatible. Having a mobile website also allows a client to referred to easier. For example,

Using SEO to Promote your Business

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Utilizing SEO, search engine optimization, services can impact your organization and lead to an increase in customers. The aim of SEO is to promote your business and lead it to the first page of Google, Yahoo, Bing and other search engines. Ultimately, you want to make sure your possible customers or clients can easily find

The Benefits of a Great Landing Page

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Having a good landing page for your website is necessary if you want to have any chance at beating out your competition in online business. It is usually the first, and maybe the only, shot you get at persuading people to choose your business. With that kind of pressure, what should your landing page contain?

Improving your Conversion Rate

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As a business owner with a website, you’ve already recognized the importance of using the Internet for your online visibility and marketing. But, you may be wondering why your website hasn’t given you the ROI you were hoping for. Here are 5 steps to help you get the most out of your investment by increasing

Social Media for Small Businesses

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Social Media has gained importance over the past decade. It is no longer used to keep in touch with friends; it is an important tool in promoting your business. With over 1 billion people on social media sites, many people use this website to read reviews, find information, and locate popular businesses. According to comScore,74%