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Roadblocks that SEOs Face Today with Proposals – Difficulty to Prove ROI

The results contain many great questions, challenges, and roadblocks that SEOs face today with the difficulty to prove ROI. As I was reading the 2017 Moz Blog readership survey, a common thread stood out to me: there are disconnects on fundamental topics between SEOs and clients and/or bosses. Since I work at an agency, I’ll

Google now removing medical records from its search results

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Google’s content removal policy has been updated to include medical records. This goes on a very short list of content that Google will remove from search. In a recent update Google has now begun purging private medical information from their search results. As Bloomberg reported the change in Google’s removal policies, which adds a single

Enterprise survey shows big gap between awareness and execution.

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Survey: 43% of marketers say 75% of their content isn’t being consumed. A new survey from BrightEdge on the future of content and search marketing exposes some interesting contradictions between what enterprise marketers think and what they do. Conducted earlier this year, the survey received 252 responses from “digital marketers at Fortune 500 brands that represent a

The Strange Outage of Google In-Depth Search Results

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For more than two weeks, Internet searchers who rely on Google for quality results to their queries missed out on the longer and more comprehensive content provided by In-Depth articles. The absence of In-Depth articles from search queries was noticed by search engine analysts and search engine optimization (SEO) professionals, but it is unclear whether

How to Improve Internal Linking for SEO

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Having strong online visibility is vital for your website’s success, and using search engine optimization techniques is the best way to increase your site’s visibility. You can use many SEO strategies to improve search engine rankings. One common method is to use internal links, or links on your website that lead to other pages on

How to Create an Effective Meta Description

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If you’ve looked around the Internet, you may have found some reference to meta descriptions no longer being necessary in the world of SEO and search engine placement. That, however, is not accurate. Meta tags are not required as Google and other search engines are able to identify tags and necessary information without the assist

Recent Changes To The Google Results Page

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The Google results page has been changing for years as the company tries to give everyone to best results they can get. Google is trying to spread information as much as possible, and their search results pages are changing to make sure that consumers get all the information they need without scrolling too much. The