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Backlinks and SEO

SEO GazelleOur ThoughtsBacklinks and SEO
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With all this talk about keywords, I feel I have been leaving out another super important key to SEO backlinks.  I know you have heard the term, but what are “backlinks”? Backlinks are links on other sites and blogs that are directed towards your shop or blog. Another common term for backlinks is inbound links . The number of backlinks that a site has is one indication of it’s popularity or importance on Google. Backlinks are important for SEO because Google gives more credit to sites, shops, and blogs that have a higher number of quality backlinks.  Google will consider these sites, shops, and blogs more relevant than others in the search results for certain keywords. When  Google calculates the relevance of a site, shop or blog to a keyword, it  considers the amount of quality inbound  links to that site, shop or blog.  So in our search for backlinks , the number of inbound links is good but focusing on the quality of the inbound is more important, and is what really matter most.When Google is looking at a site, shop , or blog, it is considering the content to determine if a link is quality or not.   When you have sites linking back to your shop or blog that have content that is similar, the link is considered relevant.   On the other hand is a site links to your shop or blog and is unrelated is considered less relevant.  The more relevant a site is to your shop or blog the higher quality the backlink will be in Google’s eyes.

Be active in Social Media.


Linking back to your site from social media sites drives traffic and benefits your website from an SEO standpoint. There are several opportunities to create backlinks on social networks and they are highly trusted in Google’s eyes. This is a long post, but realistically it should take you just about an hour if you are starting from scratch. The more you are spreading your links around Twitter, Facebook and other social networking sites, the better chance your shop and items will be noticed.  On that same note, remember that social networking is a two way street.  Make sure you are sharing the love and linking and post other seller and blog posts.  The more you do this the more people will reciprocate.


Google gives precedence to sites that continually update content. A blog is a fantastic way to keep your site fresh. The updated content is great for search engines’ robots, and it’s a natural way to keep customers coming back to your site. If you haven’t guessed by now, or heard it before, content rules the day in SEO. We’ve learned that the best SEO strategies start with content. Good content helps users and gets shared, which is exactly what Google is looking for. If  you are not blogging, start today. The best way to build backlinks to your website is on your own blog.  You know the content is going to be relevant!

Strive for Quality

If you are listing quality product, and your product photography is outstanding, bloggers will take notice and want to write about you and feature your products.  This will also work in the opposite way.  If you are blogging about amazing products, not only will the seller you featured link back to your blog, people reading may do the same as well.

Get Proactive

Get out there… get your killer product you worked so hard to make in front of bloggers.  Most likely your favorite blogs that you read have a place you can submit your shops, items, blog posts, and even tips.   You know the blogs you read and you know if they are relevant to your shop or blog.

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