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Facebook Ads vs Google Ads

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Facebook has received a lot of media attention recently due to its advertising opportunities for small businesses. Advertising on Facebook has different advantages and a completely different approach than Google advertising but both are needed to create an overall online brand presence for a startup or small business. There are a lot of differences between

The Importance of Mobile in SEO

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Do you ever try to notice the reason that encouraged the need of optimizing website as per mobile searches? The answer lies with Google, whose search engines is completely inspired by mobile design. When we search on desktop version of Google, it shows eight paid ads above the fold and it still has space for

SEO and Social Media

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SEO often comes to mind when businesses are looking at ways to drive traffic to their websites, but there are ways you can apply SEO to your social media strategy as well. One of the easiest ways to start improving your SEO is to ensure that there are keywords in your social networking profiles. For

Organic Search vs PPC

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Search engine optimization (SEO) and pay per click (PPC) advertising are both extremely popular forms of search engine marketing. Both can generate some excellent returns depending on how well they are executed. So what makes them different and what else do they have in common…besides three-letter acronyms? Many search engine users (and even marketers) still

Choosing the right Domain

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Your website is still the first (and sometimes only) impression you will make on viewers and potential customers, and choosing a domain name is the one of the most important decisions you’ll make in determining success. So to help you on your quest for success, we’ve come up of a list of the top 3

SEO tips for Small Business Blogs

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All small-business bloggers need to pay special attention to SEO and social media in order to make their time investment in blogging pay off. There are some quick and easy strategies that you can apply to your blog to maximize your impact online. Use the three tips below to cast a wider net and increase

The Difference between White Hat and Black Hat SEO.

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When it comes to SEO, we will admit to wearing many hats, but one hat we will never wear is the SEO Black Hat. There are many different tactics employed by Search Engine Optimization companies. The difference between White and Black Hat methods lie in their strategies, techniques, intentions and outcomes. White Hat SEO focuses

Which is Better for Marketing your Business?

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Facebook began in 2004 as a social networking tool for college students while LinkedIn began in 2003 as a business network for businesses to exchange contact information and find potential business resources. You would think that LinkedIn would be the obvious choice for businesses to use, but that it not always the case. It all

SEO vs Social Media

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When it comes to building a successful online business, both SEO and social media play a vital role. But where should you spend most of your time to get more things done in less time, or in short, to get more profit in the long run? Is it on SEO or Social Media platforms? SEO

Increasing Website Traffic

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Without a solid search engine optimization (SEO) plan your website is just floating around not doing much. These 5 SEO tips will help get you moving in the right direction to improve your search engine rankings and increase traffic to your website. Extensive Keyword Research SEO starts with a solid keyword research and sorting. Most

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